11 Teamsports

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Concept with distinction

An effective lighting concept in a flagship store requires far more than just lighting the space. It must help to emphasize the unique qualities and details of the products, create a special atmosphere and strengthen the emotional bond between the customer and the brand.

Project information

Requirements

Project information

Requirements

About the "11 Teamsports" project

Multifaceted down to the last detail. The requirement for this project:
The special luminaires used were to be thematically modeled on stadium floodlights.
Our special
LED technology was to guarantee the color fastness of the products. Valuable original jerseys must be optimally illuminated at all times and other valuable unique items, which are secured by safes, should be staged with targeted lines of light. The result is an original flagship store from 11 Teamsports in Berlin-Steglitz. Its Shop of the Year award confirms this: Our lighting engineers have done a great job.

Techstore

The demands on our lighting were therefore a sporting challenge. The chosen illumination should ensure that specially selected light spectra and intensities prevent the jersey colors from fading. Our lighting concept relies on restrained illumination of the area. Polarizing product walls have also been created, on which different product groups are distinguished from one another by different colour temperatures.

The colored indirect lighting is turned away from the product so as not to distort its appearance. The entire system is KNX-DALI controllable and the lighting is controlled in certain intensities depending on the amount of daylight and the time of day. Special lighting scenarios have been created for special events.